VANCOUVER, British Columbia - June 30, 2022
Today, no business can be successful without a strong online presence. Businesses must be proactive in their communication with customers in order to survive, thrive and improve their digital marketing campaigns in the quest to engage consumers. This acceleration towards digitization has created challenges for many companies and their brands, especially those working in a multicultural environment, but it has also created tremendous opportunities.
VANCOUVER, British Columbia - January 25, 2023
Digital marketing refers to the use of electronic media, such as the internet, mobile devices, and social media platforms, to promote products and services, manage marketing campaigns and keep an online presence. This type of marketing allows businesses to reach a larger audience, engage with customers in real time, and track the effectiveness of their campaigns. With digitization, the marketing process becomes more efficient and cost-effective, allowing companies to target their audience better and measure the success of their campaigns.