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Looking to the future, I believe 2023 could be a pivotal year in business-to-business marketing. With emerging trends and technological advances driving new strategies, there are plenty of opportunities ahead for marketers. While it might be hard to predict the unpredictable, I've gathered some insights so you can stay ahead of the game.

Since the launch of ChatGPT by OpenAI in November of 2022, many in the digital marketing world have been wondering how artificial intelligence might change our industry forever. Will high-requested jobs in the digital field, such as developers or copywriters, be replaced?

Before we start discussing details about digital marketing tips for beginners, we need to understand what digital marketing is. Marketing and advertising have been in practice since the advent of consumerism for the promotion of new and existing products. 

Whether you are new to digital or an experienced professional, digital marketing is always evolving. Digital marketing now accounts for 56% of marketing budgets, and this number will likely continue to grow. Data from LinkedIn shows that digital marketing skills are among the most in-demand.

As the number of e-commerce stores has risen, the need to stand out against competitors has also increased. Considering that the e-commerce experience is virtual, digital marketing strategies are crucial to setting your brand apart from others. Implementing these three essential tactics is the best place to begin.

Perfecting your digital marketing efforts may seem like an almighty challenge – juggling SEO, social media, content creation, email, and PPC is no mean feat – but it can be done if you follow our digital marketing tips and tricks of the trade.

Digital marketing has become increasingly efficient thanks to the introduction of new and improved tools, and a survey from the team at Unsupervised has revealed what some of the most useful tools for professionals in the field are right now with all things having been considered and taken into account. 

The landscape of digital marketing solutions changes so frequently that it’s almost impossible to imagine its future. For entrepreneurs and businesses, it’s become even more of an opportunity to gain a competitive edge in the market. Stas Pamintuan of agency Digital Ethos looks into this future, looks at five trends every marketer should keep abreast of. 

Businesses can't improve what they don't know needs to be improved — nor can they double down on what works if they don't know what is actually working. Data reveals both and answers the most critical questions to help a business grow.